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News Release

Magna-Power lanza una plataforma de comercio electrónico con configuradores de productos totalmente personalizados

enero 27, 2022 • Flemington, NJ USA

Magna-Power Electronics, a leading programmable DC power supply and electronic load manufacturer based in Flemington, New Jersey, announced the launch of its new e-commerce platform with fully custom product configurators, streamlining the specification, quoting, ordering, and tracking of its over 250,000 product configurations. The new platform, now online, fully integrates product specification and manufacturing, allowing customers to go from configuration to production in seconds, completely independently. The new platform further supports Magna-Power’s mission to offer the most flexible range of programmable power products, allowing it to precisely address customer requirements with a highly granular voltage and current offering, tailor performance to applications with standard configured options, and now providing transparent and simple tools to for customers to configure its products.

The configurators span all Magna-Power products including programmable DC power supplies, electronic loads, rack enclosures, DC power cables, and other accessories. The product configurators allow customers to configure their products, see available integrated options, and receive recommendations and quotes in real-time, while also providing the ability to edit existing quotes or refresh expired quotes. The new platform is now online, allowing any user to access the configurators to configure a Magna-Power part number. Users can also register to issue their own quotes, save them to their profile, and track their order history.

The new platform comes at a time of unprecedented activity for Magna-Power, allowing it to automate multiple administrative functions, improve the customer experience and sales process, and allow the company to easily introduce new products. The new e-commerce platform development spanned many different business functions, including quoting, work order creation, invoicing, and order traceability. The new website and platform deploys many state-of-the-art web technologies and frameworks, redesigned from the ground up for performance, accessibility, and security. By not transferring any cookies or personal information to third parties, the new website meets GDPR-compliance without any cookie consent pop-up; even web analytics solutions have been self-hosted by Magna-Power to ensure privacy compliance and improve user experience.

Magna-Power's new e-commerce platform is now online at and supports Magna-Power's sales and applications engineers worldwide, including its headquarters in the USA with its network of over 20 sales representative, Magna-Power sales offices in the United Kingdom and China, and distribution network in over 40 countries.

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About Magna-Power Electronics

Magna-Power Electronics designs and manufactures robust programmable power products in the USA that set industry standards for quality, size, and control. Its products can be found around the world feeding power to national laboratories, universities, and a wide range of industrial sites. The company’s experience in power electronics is reflected in its 1.25 kW to 2000 kW+ product line, quality service, and reputation for excellence.

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