Magna-Power Electronics Expands Presence in APAC Region with New Sales Office and Service Center in Sydney, Australia

Magna-Power Electronics, a leader in high-power programmable DC power products, today announced the immediate opening of Magna-Power Electronics ANZ in Sydney, Australia. This expansion marks a significant commitment to the Asia-Pacific (APAC) market and follows the company’s continued worldwide growth and commitment to providing best-in-class service to its customers.

The establishment of the Sydney office enhances Magna-Power's local presence, providing dedicated support for existing and prospective customers in the region. With a product line ranging from 1.25 kW to over 10 MW and more than 400,000 product configurations, the company's solutions are well-suited to meet the varied power requirements of key Australian applications, including electrolyzers, defence, mining, water treatment, industrial power electronics, transportation, among many others.

Leading the new office are industry veterans David Champion and Brian Chapman, who bring over 60 years of combined experience in electrical engineering and technology. "We are excited to be working with a global team to help support Australian and New Zealand industry and agencies with Magna-Power's high quality programmable power technology," said Brian Chapman, Director Commercial Operations. Their extensive expertise will be instrumental in promoting the Magna-Power brand and its market-leading products across the region.

The Australian service center is managed by Martin Griffith an industry specialist with over 40 years of experience in providing repair and calibration of power supplies to defense and industry. Supported by a dedicated team of specialist engineers, the service center will ensure high-quality after-sales support and maintenance services.

“The new sales office reinforces Magna-Power’s commitment to the Asia-Pacific region and allows us to provide enhanced local support to our customers,” said Adam Pitel, Chief Executive Officer of Magna-Power Electronics. “This regional sales and service is now even more critical for Magna-Power as it expands its programmable power supplies into the multi-megawatts.”

Magna-Power designs and manufactures robust programmable power products in the USA at its purpose-built vertically integrated 73,500 sq-ft manufacturing facility in Flemington, New Jersey. With continuous reinvestment in automation and state-of-the-art machinery, Magna-Power offers reliable, medium-volume, USA-manufactured DC power products that compete globally on both performance and price.

The decision to establish a direct sales office in Sydney follows positive customer feedback, improved brand recognition, and strong year-over-year growth for Magna-Power Electronics. The investment in the Sydney office underscores the company's commitment to providing regional services to a wider customer base in the growing APAC market.

About Magna-Power Electronics

Magna-Power Electronics is a leading manufacturer of high-quality programmable DC power supplies and electronic loads. With a commitment to innovation and excellence, Magna-Power has been serving a diverse range of industries since 1981. The company's products are renowned for their reliability, precision, and cutting-edge technology, making them the trusted choice of engineers, researchers, and professionals worldwide. Visit magna-power.com to explore the complete product lineup and discover how Magna-Power Electronics can power your innovation.